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We’re Lucid.  It’s a pleasure to meet you.

by | Jun 3, 2014 | Educate

Lucid is a company that is dedicated to dogs, dog owners and advocates, and the craft of dog training, so naturally, we were recently inspired by Grumpy Cat, who profoundly memed: “There are two things in this world that I hate: change and the way things are.” ...

Results Matter

by | May 30, 2014 | Educate

Verizon Wireless “Results Matter” Commercial http://www.marketmenot.com/verizon-why-do-results-matter-commercial/   “Why do results matter so much? It’s probably because they are the measurement of everything we do…Because the only thing that really matters are...

Training Homework

by | May 30, 2014 | Educate

I’m going to let you in on a little secret.  Come closer.  Listen up.  Here it is:  Teachers can tell when you haven’t done your homework.   It’s no secret that the most people despise homework, especially performance-based homework.  Over the years, both in...

__________ , No!

by | Apr 9, 2014 | Educate

Countless times during training, I’ve heard owners use the phrase, “(Dog’s name), No!”  It’s totally a second nature phrase for all of us, especially in a tense, reactive moment.  What dog behavior accompanies those words?  Bowed head?...

Easy Dog Treat Recipe

by | Apr 4, 2014 | Educate

My dog treat recipes took an interesting turn this week.  Instead of having easy, no-tool treats, I ended up with easy, no-tool biscuits.  The best part of this adventure is that even if I did a horrible job cooking, what’s the worst that could happen?  The dogs just...