The philosophy of Lucid Dog Training is largely rooted in the belief that all dogs, working dogs or pets, are happiest when they feel they have a purpose, or a job to do, in life. In a sense, a dog's...
Inspired by the fact that just about every pre-roll ad (the ad you skip almost every time you watch a popular clip on YouTube) is avoided by consumers, GEICO and their ad agency (The Martin Agency)...
Although Lucid Thoughts is a blog about dog training, we'd like to take a moment and praise a collaborative effort from innovators outside of the dog training world. One of the greatest perks about...
We get a lot of questions and compliments about our brand’s name and visual language, especially our logo. This makes us happy, as our brand is something we take very seriously since we know...
Mud Bay in Lake Oswego gets it. When we stopped by their store, we were excited to see that they are advocating for winter training. Looking through their selection and seeing their in-store chalk...
The beautiful part of living and training dogs in Portland, Oregon can be the winter. Yes, you read that right. Cooler temperatures, fewer people at parks, and evergreen backdrops make for a great...
Over the past several decades, dog training, like most everything, has seen some major advances. These advances not only make the activity more fun, more efficient, and more fair, but they also make...
In dog training, the best way to describe shaping is to say that it's a teaching method that utilizes 100% positive reinforcement to get a dog to perform increasingly complex behaviors. In other...
A Trained Dog Makes a Great Resolution January is National Train Your Dog Month. Join Lucid Dog Training at Umpqua Bank for an evening of learning and discussion! Topics covered include:...