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We’re Lucid.  It’s a pleasure to meet you.

Lucid is a company that is dedicated to dogs, dog owners and advocates, and the craft of dog training, so naturally, we were recently inspired by Grumpy Cat, who profoundly memed: “There are two things in this world that I hate: change and the way things are.” ...

Lucid Thoughts on LIMA Dog Training – Part Two

The Humane Hierarchy, developed by Dr. Susan Friedman, a psychology professor at Utah State University, is a tiered system that ranks various training techniques from least to most intrusive. It is an important tool for anyone seeking to leverage Steven R. Lindsay’s...

Lucid Thoughts on LIMA Dog Training – Part One

In the world of dog training, LIMA (Least Intrusive, Minimally Aversive) is the gold standard for fairness and effectiveness. The standard it sets has guided our work since day one. Coined by dog trainer Steven R. Lindsay, LIMA is a balanced approach that prioritizes...

Lucid is now a “Fear Free” Certified Trainer

Lucid Dog Training is proud to announce that we have recently been certified as Fear Free Professionals by Fear Free Pets. About Fear Free Developed by “America’s Veterinarian,” Dr. Marty Becker, the Fear FreeSM initiative aims to “take the ‘pet’ out of...

Creating “Normal” for Dogs in COVID Quarantine

Sometimes it’s hard to find a routine – especially during a global pandemic. Of course, the weirdness of the situation is effecting our dogs, too. Dogs thrive on consistency. In that sense, they are “perfect soldiers.” So, when we’re all home getting chores done...

Managing “Neutral Reinforcement”

As the old saying goes, "that which is reinforced, is repeated." The beauty of positive reinforcement in dog training is that it naturally bonds the dog to the handler, encourages learning and problem solving, and is fun for everyone involved.  Punishment, when...

Engagement – Using Language

It's often said around the dog training world when discussing verbal communication with dogs, "it doesn't matter what you say, it's how you say it."  There is some truth to the idea that our language is of no significance to dogs.  But, recent advancements in the use...

Spaying and Neutering Your Dog

We're not veterinarians, but understandably, training clients will often ask for our opinions regarding various medical topics.  From food allergies to explanations regarding hip dysplasia and our opinions of flea and tick prevention, we have our beliefs and opinions....

Lucid is now an AKC Canine Good Citizen Evaluator

Lucid Dog Training is proud to announce that we have recently been certified as Canine Good Citizen Evaluators by the American Kennel Club. The AKC Website reads that, “The CGC Program is designed to reward dogs who have good manners at home and in the community. The...

Lake Oswego Leadership – Hop at the Hunt

This weekend, the Lake Oswego Leadership team will partner with Hope Sparrow Services and the Lake Oswego Hunt Club to sponsor the annual Hop at the Hunt.  Read about the event in the Lake Oswego Review article written by Saundra Sorenson. PDF of Lake Oswego Review...

Pit Bulls in Portland

Recently, Fedor Zarkhin of The Oregonian and OregonLive set out to write a series of detailed articles that clearly outline the now 30-year-old dilemma in Portland, and elsewhere, around “Pit Bulls” (American Pit Bull Terriers, Staffordshire Bull Terriers, American...

Give a Dog a Job

The philosophy of Lucid Dog Training is largely rooted in the belief that all dogs, working dogs or pets, are happiest when they feel they have a purpose, or a job to do, in life. In a sense, a dog's instinct pushes them to seek consistent and directed work in a...

Lessons in Dog Training from GEICO

Inspired by the fact that just about every pre-roll ad (the ad you skip almost every time you watch a popular clip on YouTube) is avoided by consumers, GEICO and their ad agency (The Martin Agency) turned to an awesomely "bad dog" to make a genius piece of advertising...