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Lessons in Dog Training from GEICO

Inspired by the fact that just about every pre-roll ad (the ad you skip almost every time you watch a popular clip on YouTube) is avoided by consumers, GEICO and their ad agency (The Martin Agency) turned to an awesomely “bad dog” to make a genius piece...

The Lucid Dog Training Brand Story

We get a lot of questions and compliments about our brand’s name and visual language, especially our logo.  This makes us happy, as our brand is something we take very seriously since we know everything we do or say presents us with an opportunity to either strengthen...

The Beauty of Winter Training (part 2)

Mud Bay in Lake Oswego gets it.  When we stopped by their store, we were excited to see that they are advocating for winter training.  Looking through their selection and seeing their in-store chalk drawing also inspired a few other ideas that we should have mentioned...

The Beauty of Winter Training

The beautiful part of living and training dogs in Portland, Oregon can be the winter. Yes, you read that right. Cooler temperatures, fewer people at parks, and evergreen backdrops make for a great training environment. And on days such as the ones we’ve had recently,...